“The Total Package”

Small Business Workshop Series

The Total Package is our flagship, hands-on workshop series designed to help entrepreneurs define their brand, clarify their audience, plan effective marketing, and incorporate personal style.

Whether hosted as a sponsored cohort program or as a guest-taught series, this training is ideal for founders seeking practical guidance with expert support. Participants engage in interactive sessions led by industry experts covering topics including:

✓ Brand clarity

✓ Marketing strategy

✓Mastering storytelling in public relations

✓ Enhancing your personal style & presence

✓ Trademark registration

Workshop Schedule
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What you’ll learn

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    Clarify your brand identity and messaging for greater impact.

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    Build a marketing strategy that aligns with your goals and audience.

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    Learn practical PR tactics to increase visibility and credibility.

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    Discover how personal style and presence contribute to brand perception and leadership.

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    Understand the fundamentals of trademark protection and how to safeguard your brand.

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    Learn the key elements of a compelling business pitch.

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    Develop the confidence to present your business clearly and persuasively to potential funders.

Lead Instructor

Lola Pyne

MARKETING STRATEGY CONSULTANT

Lola is a dynamic marketing executive and award-winning creative entrepreneur who brings together two decades of government experience in communications, cultural outreach, and web development. Through her firm PYNE Creative, she now serves as a marketing strategist and exhibit designer, helping small businesses and organizations turn ideas into impact through strategic branding, immersive experiences, and standout events.

Lola developed “The Total Package” workshops to help small business owners grow with confidence through marketing, strategy, and actionable tools.

Testimonials

  • "I was also surprised at how in-depth the workshop was.

    There was so much that I did not consider when it came to running a business such as media contacts or having my own marketing playbook." ~ Lauren, Speak With Merritt

  • “Like a wake-up call to engage more on promoting my business.”

  • “This needs to be offered monthly working with Chambers of Commerce and Economic Development groups."

    ~ Tawana, ELL Events

  • “It was really motivational and inspiring.”

  • "It should definitely be presented in each county."

    ~ Iona, Author & Wellness Expert

  • "I took away three actionable tips from the workshop, one of which I have already implemented - e.g., establishing a Google Business page.

    I appreciated being given tools I can use immediately and more effectively, such as Canva, LinkedIn, and print media.

“The Total Package” Workshop Hosted in Laurel, Maryland for National Women’s Small Business Month

Still have Questions?

Interested in sponsoring “The Total Package” through your organization?

Contact us