About
At PYNE Creative, branding is about clarity, intention, and creating experiences that connect.
Meet Lola
Lola Pyne is a brand strategist, creative director, and entrepreneur who helps organizations and founders build clear, compelling brands supported by thoughtful strategy and execution.
She is the founder of PYNE Creative, a boutique consultancy specializing in brand strategy, brand development, and experiential design.
Before launching her consultancy, Lola spent nearly two decades at the Library of Congress, leading marketing, outreach, and advertising for high-visibility national initiatives.
She is also the founder of Oasis Soul Scent Co., an award-winning product-based brand—bringing firsthand experience in building, branding, and growing a business from the ground up.
In 2025, she was named one of 50 Black Marketers to Watch by the African American Marketing Association (AAMA); recognition that reflects not just her work, but her commitment to helping other entrepreneurs build.
Who We Work With
We partner with:
Entrepreneurs and founders
Municipalities and economic development organizations
Universities and educational institutions
Event and conference producers
Product-based brands
From National Institutions to Growing Brands
Before founding PYNE Creative, Lola spent nearly 20 years at the Library of Congress, leading marketing, outreach, and advertising for major public initiatives.
That experience shaped her approach: combining strategic thinking, creative execution, and audience insight to deliver work that connects and performs.
Today, she brings that same approach to entrepreneurs, organizations, and public sector partners—helping them clarify their brand and grow with intention.
Turning Strategy into Clear, Confident Action
Lola’s work focuses on translating strategy into decisions that move businesses forward—from brand positioning and messaging to creative direction and experience design.
Her approach is grounded in both strategy and real-world application, helping clients move with clarity and confidence.
Education & Training Programs
Lola is the creator of The Total Package, a hands-on branding and marketing program developed with municipalities like the City of Laurel, Maryland. She is also an adjunct professor in MICA’s Creative Entrepreneurship master’s program, a mentor with SEED Spot, and a contributor to entrepreneurship education at institutions including her alma mater, Spelman College.
Let’s Work with Intention
We’d love to explore how a thoughtful partnership can support your goals.