Women’s Empowerment Brunch
Experiential Design & Creative Direction
Case Study
Experiential Design & Creative Direction
Designing a cohesive, immersive event experience rooted in strategy, storytelling, and visual impact.
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Creative direction and experiential design for an annual Women’s Empowerment Brunch held during Congressional Black Caucus Weekend.
The engagement focused on elevating the overall experience through a cohesive theme, visual identity, and immersive environment.
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The event had an established format and returning venue.
The goal was to:
Refresh the creative direction
Introduce a stronger visual identity
Create a more immersive, cohesive experience
All while maintaining alignment with a high-profile audience and existing event structure.
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The concept “Still I Rise” was developed, inspired by Maya Angelou’s poem and the rooftop setting overlooking the DC waterfront.
This direction was translated into a visual system through a mood board, color palette, and experiential concept.
The palette, described as a jewel-toned sky, guided the overall look and feel and informed design decisions across all elements.
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Creative direction extended across all aspects of the event experience, including:
Event theme and visual concept
Logo, invitation, and brand styling
Environmental graphics and signage
Photo installations and branded moments
DJ booth, bar cart, and table elements
Window decals and in-space messaging
Swag bag sourcing, design, and assembly
The concept also influenced vendor execution, including decor, menu elements, and live performance.
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The event delivered a cohesive and immersive experience with strong visual impact.
Unified look and feel across all touchpoints
Elevated guest experience
Positive feedback from stakeholders and attendees
The refreshed creative direction successfully enhanced the overall perception and impact of the event.
