Eye In Me
Brand Strategy & Marketing Strategy
Case Study
Brand Strategy & Marketing Strategy
Clarifying positioning, audiences, and marketing direction for a growing mental health brand.
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Brand strategy and marketing planning for a growing mental health organization expanding beyond direct services into programs, training, and thought leadership.
The engagement focused on clarifying positioning, defining audiences, and building a structured marketing strategy to support growth.
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The business was evolving from a single service offering into a multi-program ecosystem.
Key challenges included:
Clarifying multiple audiences and offerings
Positioning services for different markets (individuals, employers, therapists)
Creating a cohesive strategy to support expansion and new launches
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A comprehensive strategy process was used to define the foundation of the brand and its growth.
This included:
Audience research and segmentation
Messaging development and positioning
Service-specific marketing strategies
Strategic prioritization of revenue-driving initiatives
The strategy was designed to support both immediate visibility and long-term growth.
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The engagement resulted in a full marketing strategy system, including:
Brand messaging and positioning framework
Target audience definitions and personas
Marketing strategy across multiple programs and services
Campaign and outreach recommendations
Marketing calendar and implementation plan
The work also extended into a supporting brand kit, including color palette and visual direction to ensure consistency across platforms.
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The client received a clear, structured roadmap for growth and marketing execution.
Defined positioning across multiple offerings
Clear direction for marketing activities and outreach
Increased confidence in messaging and strategy
A foundation to support expansion, program launches, and brand visibility
Deliverable: 25+ page Marketing Strategy Document
Client Feedback
Dr. Shatiea Blount, DSocSci, MSW, LCSW-C, Eye in Me LLC Founder
“It was an absolute pleasure to work with Lola!
She helped me to develop a comprehensive marketing strategy so that I can be intentional and strategic about my messaging, programs, audiences, and marketing activities. The process was collaborative and she paid close attention to nuances and ethics required when marketing mental health services. She took her time to learn about the industry and the impact I'd like my company to make and then delivered a detailed step-by-step plan that takes the guesswork out of things for me. I am much more comfortable with the idea of marketing after working with Lola and I would highly recommend her as a marketing strategist without hesitation.”