Strategic Marketing & Experience Design

Ongoing strategy and creative direction for brands and organizations using experiences to drive growth, visibility, and engagement. Led by an award-winning entrepreneur and former cultural marketing executive.

Explore Services

+Experience Design & Creative Direction

+Brand & Marketing Strategy

+Promotions & Sales Activation

PYNE Creative is a strategic marketing and experience design consultancy helping brands and organizations leverage events, exhibits, and activations as powerful growth tools.

Founded by strategist and serial entrepreneur Lola Pyne, the studio combines brand clarity, experience design, and ongoing strategic direction to create work that is both meaningful and effective. With a background in cultural marketing and nearly two decades of leadership at the Library of Congress—as well as experience building her own award-winning consumer brand—Lola brings strategy, creativity, and business insight to every partnership.

Learn More
Let's Collaborate

Services

Strategic Partnership. Clear Lanes. Thoughtful Execution.

I partner with clients through ongoing, strategy-led engagements designed to support clarity, cohesion, and meaningful progress over time. Instead of disconnected deliverables, we focus on aligned direction and thoughtful execution.

Each engagement starts by selecting the strategic lane that aligns with your goals, followed by a level of support tailored to how you work and what you need to move forward confidently.

  • Experience Design & Creative Direction

    For brands and organizations using live experiences to show up, stand out, and connect.

    This lane supports:

    * Events, exhibits, conference booths, and activations

    * Experience and exhibit concept development

    * Creative direction across designers and vendors

    Design Your Next Experience

  • Brand & Marketing Strategy

    For businesses seeking clarity, alignment, and confidence in their marketing decisions.

    This lane supports:

    * Brand positioning and messaging

    * Audience clarity and strategic focus

    * Campaign and initiative planning

    * Ongoing marketing guidance

    Refine Your Brand & Marketing

  • Promotions & Sales Activation

    For venues and hospitality-led brands using experiences to drive visibility, bookings, and loyalty.

    This lane supports:

    * Promotional strategy and campaign concepts

    * Event-led sales and community activations

    * Marketing calendars and seasonal planning

    * Sales and booking collateral strategy

    Increase Visibility & Bookings

Impact & Insights

  • It was an absolute pleasure to work with Lola! She helped me to develop a comprehensive marketing strategy so that I can be intentional and strategic about my messaging, programs, audiences, and marketing activities. … She took her time to learn about the industry and the impact I'd like my company to make and then delivered a detailed step-by-step plan that takes the guesswork out of things for me. I am much more comfortable with the idea of marketing after working with Lola and I would highly recommend her as a marketing strategist without hesitation.”

    Dr. Shatiea Blount
    DSocSci, MSW, LCSW-C, Eye in Me LLC Founder

  • We retained Lola to take the lead on our Exhibit booth for the largest third-party certifying organization conference, and it was amazing. I started the conversation with her and then handed it off to my team and wahlaaaaa it was done and fabulous. She's great to work with, and her creative advice, design direction, and value recommendations on how we could repurpose our booth were exceptional. I have recommend her to other CEO friends and I would say if you don't want the frustration of figuring it all out do yourself a favor and your team a favor and retain her company to get it done.

    Dee C. Marshall, CEO, Diverse & Engaged
    WBENC Conference Sponsor

  • We had the pleasure of hiring Lola Pyne to lead the marketing and branding efforts for The Village Center, and I can’t speak highly enough of her impact on our business. Lola truly listened to our vision and feedback, skillfully translating it into a vibrant, cohesive brand that resonates with our community. She delivered a comprehensive suite of resources—color palettes, email and social media templates, branded items, and more—that we can continue to use long after our engagement. Her creativity, attention to detail, and strategic insight transformed our ideas into an inspiring brand identity that has set us up for long-term success. I highly recommend Lola to anyone seeking a talented, thoughtful, responsive, and results-driven branding professional.

    Lindsey Baker, CEO & Co-Founder, The Village Center

Our Clients

Let’s bring your brand to life.


Whether you're just getting started or gearing up for a big moment, we’ll meet you where you are—with the strategy, structure, and style to move forward.

Book a Discovery Call
Explore Our Services